Are you wondering whether you should use drone advertising for your business? Then this blog post is for you! (Spoiler alert, the response is yes!)
The different styles of drone advertising
Let's start by reviewing the different styles of drone advertising. For each category, I've tried to find a recent real-life illustration with a video.
Drone billboards are cool. I've seen a few and you literally can't miss them. Just imagine a flying banner moving around in random directions. Just like a real-life Internet advert that you can't block with AdBlock!
The video below shows how the company Remarkable Media use 10 m x 25 m banners to propose advertising services to their customers. I find that quite impressive.
Even though drone billboards are very efficient, they can't stay in the air for long. As banner are relatively heavy payloads, the flight times are relatively short and as such, these ads in the skies have to be precisely targeted to a specific audience and at a specific time.
Sometimes companies use drones as conversation igniters. And it surely does the job! Judge for yourself: in the clip below, we see how the company Oreo have flown Oreo-shaped drones over the New York City skyline to drop cookies into milk jars. Even though the stunt has been criticized at the time, it certainly grabbed some attention.
Similarly, Intel have had their logo made up of hundreds of drones in the sky, during the 2017 Super Bowl halftime. Awesome, no?
Even though this style of advertising attracts a lot of visibility, it is still a small part of the market. As you might imagine, building from scratch or renting hundreds of drones is not for any businesses' pockets.
Drone photos or videos
What generally comes to mind is to use drones to produce photos or short films to advertise a product or a business. As we speak, drone photography and videography is already becoming mainstream in architecture, real estate, wedding photography and tourism.
In the real estate world, some agents even claim that drones are the most important new technology to enter real estate marketing since the Internet. With the ability to take dramatic shots of a venue with its surrounding, as well a close-up view of the front door with the same device, drones have become a weapon of choice for realtors. Similarly, in 2018, 71% of home sellers in the United States prefer an agent who uses drones for photography.
The impressive video below from shows how the Hocking Homes Team have advertised a superb listing in Canada with a drone. It looks very professional.
Drones are also ideal to advertise events. This is a promotional video for the Sydney Country Music Festival. I really can't imagine how a similar result could have been achieved without a drone!
In specific occasions, drones can be formidable tools to capture and showcase special skills or specific businesses. What could be a better way to capture horse riding than with a drone?
Why you should use drone advertising for your business
Now that we have seen the different flavours of drone advertising, let's see why you should use it.
Drones open new perspectives
Filming things from a tripod in the air will add new dimensions to the way people see your business, and as such, unlock new perspectives. For instance, we recently shot a promotional video for a campsite with a specific demand from the owner: the customers were often confused about the layout of the venue. The drone film dramatically helped to solve this situation.
Drones will give your audience a feel for the surroundings
Drone filming a venue allows customers to have an understanding of the surroundings of the area and how they link to the venue. Having one shot of a venue and another of the nearby beach is great. Having the two in the same shot, along with the road or path linking them, will highlight this key feature in unprecedented ways.
Aerial films do justice to large venues
If you own a large venue, showcasing it with a drone film will help your customers to get a sense of its scale. The human brain is wired that way; we tend to consider things smaller from a photograph taken from the ground. Don't believe me? Look at these two shots of the same venue. Which one looks bigger?
Drones unlock new narratives
With a lot more different types of movements permitted, drone films tell new stories. Just look at this original example below, and imagine you are trying to promote your Parkour club! I'd personally sign up!
Drone videos are viral
Drone videos are not everywhere, yet. By promoting your business with aerial content, you will surprise your audience. Most of them have probably never seen a full-blown drone film before!
Because they are new, drone videos catch the eye and always bring a wow factor to the equation. They are ideal for sharing on social media, especially on Facebook and Instagram. Generally, for any promotional video, the first 10 seconds are the most important. Starting with an intriguing aerial shot of a venue or a person is an excellent way to hook viewers and promote your activity.
It gets cheaper!
Drones are becoming less and less expensive as the market is booming. Many newcomers in the industry have triggered a significant drop in prices in the last few years. In 2018, the average drone real estate photography pricing ranges from £400 to £600 for a 2-minute video.
Another good benefit of more competition is more creativity. A good way to have a feel for this is to look at the winners of the London Drone Film Festival. I definitely envision a future where drone videomakers not only create new content but also do so in never seen before creative ways.
You demonstrate your commitment to go the extra mile
Hiring a drone videomaker to promote your activity shows your professionalism and commitment to invest quality resources into your business. Drones are still an unusual way of advertising as we speak. Be brave and bold and show the world you're ready to take your business to the next level!
What are you waiting for? If you own a business and are interested in a drone film for promoting it, feel free to drop me an email at email@example.com!
That's all folks. Fly safe!